PropTech is Taking Over the Real Estate Market…Are You Keeping Up?

Published on 29 August 2022, 07:22:56 AM

Proptech, or property technology, is all the tech tools real estate experts use to improve the way people buy, sell, research, and generally engage with real estate. For realtors, using email updates, SMS communications, online appointment scheduling, and offering virtual tours can make a word of a difference (indeed, recent surveys show that up to 20% of home buyers viewed their homes solely via a virtual tour before buying!).

If you’re not already investing in the best tech-driven tools, it’s time to get started, and if you’re not sure where to start, we hope we can help point you in the right direction. Proptech has been shaping the real estate landscape for decades, making its first appearance in the 1980s. Twenty or so years later we saw the emergence of companies like Zillow and Redfin, which assist prospective tenants and homebuyers in their search for suitable properties. According to a study done by Deloitte, over the past decade proptech companies globally have raised $43 billion!

Some of the leading proptech companies to know are: HomeLight, Snapdocs, Zumper, OpenDoor, Qualia, Roofstock, Orchard, Motili and Homebot.